Formula feeding is still treated like a taboo topic... information is scarce, confusing, driven by profit, and not available to all.

I still remember the day I made the decision to switch to formula feeding. I was recovering from breast abscess surgery, had a 6 week old newborn baby, and breastfeeding had been a nightmare.

I decided to make the switch, but was so confused!

How many bottles, did I need? Which formula should I use? How many bottles a day? How long do I sterilize? Is gold formula better than standard? Can I reheat formula? Can I prepare it in advance? What was in this formula?

SO many questions!

I have subsequently formula or mixed fed all 3 of my babies, I've dealt with the guilt, the anguish, and doubts that maybe I wasn't trying hard enough....

I've also been blessed to help literally thousands of you with your formula feeding babies, and I've helped you work out what is going to work for your family, and what formula is best for your baby.

Attending the Massey University symposium on infant nutrition and formula, gave me further insights into what the experts know and understand.

I set to work to research from a true scientific perspective everything infant formula!

I've combined all of this into a 2 part serious on formula feeding. You get life time access to both video's for just $37.00.

This is literally EVERYTHING you need to know, whether you are just starting with formula feeding, or you are already formula feeding but are confused about what the steps are, or which formula to choose.

Part one

•  The what, why and who of formula feeding.
• The decision to formula feed.
• How to safely prepare formula
• Precise instructions for safe storage
• Understand the issues with bacteria and formula prep
• Skin on skin formula feeding
• What is pace feeding
• How to safely store formula
• How to calculate how much YOUR baby needs to drink. It's not what the formula tin tells you!
• Temperature and heating formula
• Can I microwave formula?
• How to sterilize, for how long, and do I have to?
• Do i have to transition to stage 2-3 formula?
• How to know when to move up a teat size?
• Is goats milk closer to breast milk?

Part 2

• A scientific look into the ingredients of infant formula
• Pre biotics, Pro biotics, gut micro biota explanation
• Which pre biotics are in formula
• Which pro biotics are in formula? Can you add them?
• Which probiotics help with asthma, eczema, and colic?
• The 29 compulsory ingredients in your babies formula
• Whey vs Casein, which is best for your baby?
• Which formulas are whey based, vs casein based
• Soy based formula
• Carbohydrates in formula - lactose
• Alternative carbohydrates added to formulas - which to choose?
• Fat options in formula, and which fats can make your baby fussy and gassy. Palm oil, coconut oil, DHA, ARA, which is best for prem babies.
• What about the minor micro nutrients? The last 2%
• Iron and nucleotides, what are these and does your baby need lower iron formula?
• Special formulas - reflux formulas
• Colic and gassy baby formulas
• Gold formula, what are these and are they worth the $$
• What is hydrolyzed formula, and amino acid formula, understand the molecular structure of these formulas, and how they help.
• Prescription only formulas.
• Summary when choosing formula

When you look at these lists its no wonder us mums feel completely overwhelmed and thrown in the deep end when it comes to formula feeding.

There is no guilt or doubt in these video's, just easy to understand scientific explanations of everything you need to know to successfully formula feed your baby.

Happy watching!

xx

Emma Purdue

BSc Biology, Dip Ed. Certified Sleep Consultant, proud formula feeder, and mother of 3!

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